Master tailor drafting a pattern in the atelier [ATL-HERO]
The Atelier — IIDubai · Est. 2008

A family
of tailors.

Our story

Introducing the Artisans, a passion-driven family business that blossomed from its humble beginnings as Threads & Tailors in 2008, before transforming in 2020 to the brand we know today.

Our mastery in the art of tailoring has enabled us to cultivate lasting relationships with our walk-in customers, elevating them to the status of cherished clients.

Our ambition knows no bounds as we tirelessly work to expand our clientele, secure larger projects, and become a household name synonymous with exceptional craftsmanship.

Heritage

Forty years
of handwork.

1985

Family begins dressing royalty

A four-decade history of dressing royal families in Qatar and the United Arab Emirates.

2008

Threads & Tailors opens

Asif Hussain founds the studio in Dubai. Walk-in customers become long-term clients.

2015

WAEL — fashion label launches

Bespoke and high-end casual menswear inspired by Savile Row tailoring and minimalist design.

2020

the Artisans is born

Threads & Tailors transforms into the brand we know today — built on precision, perseverance, reliability.

Today

A household name in the making

Larger projects. New clientele. The same hand on every garment.

Our belief — I

Principles inherent
in the Artisans.

01 / Precision

Precision is the
art of tailoring.

Engineering is built on precision. So is tailoring. It is the key to obtaining the right outcome in clothes.

02 / Perseverance

Constantly bettering
our modus operandi.

Refining our operations and tailoring techniques to provide an excellent service to our customers and clients.

03 / Reliability

Severe deadlines.
3am deliveries.

We can be relied on to deliver an item or a job — even under the most demanding constraints.

The people

Father and son.
One studio.

Master tailor's hands — Asif Hussain [ATL-ASIF]
Founder

Asif Hussain.

With over 40 years of experience in Dubai, Asif's unwavering patience, deep understanding of client desires, and wealth of expertise have propelled the studio forward — even in the face of challenging economic times.

WAEL label garments — Wael Hussain, Creative Director [ATL-WAEL]
Creative Director

Wael Hussain.

Growing up in Dubai, Wael comes from a family with a 40-year history of dressing royalty in Qatar and the UAE. After earning a law degree, he joined Threads & Tailors to learn the art of custom-made tailoring.

In 2015, he launched his fashion label WAEL — bespoke and high-end casual wear for men, inspired by Savile Row tailoring techniques and minimalist design. Each piece is personally crafted. WAEL has been featured in Esquire Middle East and Ahlan! Magazine.

Visit us

Step into the atelier.

Book a fitting See our work →